Tourism is a major industry in the canton of Valais; it's also an industry which is suffering right now.
Due to the high Swiss Franc, Europeans have been staying away in droves.
Well, that's what they print in the Swiss newspapers to explain the absence of French and German tourists from the slopes in the Swiss Alps. The real reason is that the right wing "Swiss People's Party" (SVN) has been shouting a little too loudly about what they think of the French and Germans. That's the real reason; if someone calls you a dirty foreigner, you are not enticed to visit!